25 Jan Make SEO work for you: An interactive workshop
Once upon a time — not that long ago — writers wrote articles, photographers took photos, copyeditors wrote headlines and web people did a bunch of complicated stuff most of us didnâ€™t understand.
But a new world of entrepreneurial journalism, blogging and multimedia reporting is here and journalistsâ€”whether youâ€™re working in a newsroom, starting your own venture or teaching the next generation of news creatorsâ€”must be familiar with the basics of web publishing and how to get your work found online.
JoinÂ Casey McNerthney, award-winning Seattlepi.com breaking news reporter and Search Engine Optimization whiz,Â at 7 p.m. Monday at the third session of theÂ 2012 SPJ of Western Washington Continuing Ed SeriesÂ hosted at Fisher Plaza.
Space is limited and sessions tend to fill up, soÂ RSVP soon!
Weâ€™ll be talking about maximizing headlines, photos, keywords and abstracts for SEO, ask all those embarrassing questions youâ€™ve been afraid to ask and even compete in a group headline writing contest.
â€œYou can have the best content in a story, but if people can’t find it you’ll never get the credit you want,â€ said Casey. â€œWhen everything was printed, even an obscure story with a poorly worded headline could be found among other stories in the newspaper.â€
This workshop will also discuss how poor SEO can also leave your work vulnerable to aggregation by other sites that may attach a better headline to your article and make profits off remnant ads — all without doing any reporting themselves.
â€œKnowing how to write for search engine results is especially important,â€ he said.Â â€œIt helps your story be read more, draws more overall traffic to your news outlet and keeps other sites from getting traffic off work you created.â€
The session is free for SPJ members and $10 for non-members. As with all sessions in the Continuing Ed Series, pizza will be served. See the full schedule of remaining sessions here.
Follow Casey, and his work, on his Twitter accountÂ and see you Monday (donâ€™t forget your laptops!)
– Sarah Stuteville, SPJ Western Washington board member